Managing Director, SAP South East Europe
Rumyana Trencheva is Managing Director for SAP South-East Europe and leads the commercial activities for SAP in 10 countries: Bulgaria, Romania, Serbia, Bosnia and Herzegovina, Montenegro, Kosovo, Albania, Macedonia, Croatia and Slovenia. Before joining the company, Rumyana Trencheva has held key managerial positions in multinational companies as INDRA Sistemas S.A., Hewlett Packard, Alcatel-Lucent and Ericsson Bulgaria. She has e B.A from the American University in Bulgaria, as well as specializations from Duke Corporate Education (USA) and IMD (Switzerland).
Why talk about neighbours? Are the Balkans better off in pack? What can we learn from each other? Competition or cooperation? Where is the untapped potential?